OUR STORY
ABOUT US
We founded The Rage Group because we recognized a gap in the personal branding market. In an attention economy, relevance is key —but if it is pursued in a way that lacks direction, it is counterintuitive.
We take a people-first approach, helping purpose-driven founders unlock opportunity in their business by clearly defining and communicating their unique identity. Your passion and purpose are not just what set you apart—they are your greatest competitive advantage.
A
BEHIND THE NAME
[ALL] THE RAGE
A phrase which refers to fleeting trends has itself stood the test of time. While it originated in the 1700s, this idiom is still used today.
This is what we deliver to our clients. We guide them not only in the pursuit of personal discovery, but also in understanding how to apply a clearly defined identity to be perpetually relevant and always “of the moment”.
OUR VALUES
The Rage transcends the moment. We stay ahead of the curve, shaping trends and building brands that are timeless and relevant.
We stop at nothing for our clients, and are relentless in delivering exceptional work and high-touch service. Challenges inspire us, excellence drives us, and loyalty defines us.
Every decision, product, and action is intentional, ensuring we deliver value with depth and authenticity (and empower our clients to do the same).
We believe in our clients. In addition to our investment in their success, we are proud to play a role in them finding fulfillment, leading authentically, and building the confidence they need to set themselves apart.
YOUR PERSONAL BRAND PARTNERS.
MEET THE FOUNDERS
Sophia Das is an entrepreneur, angel investor, and brand strategist. After exiting her first health tech startup, she has worked with leading global brands and has helped scale high-growth startups across sports, technology, and the sciences—bridging vision with execution to build category-defining brands.
Passionate about supporting women in business, she actively invests in and advises female-founded startups with socially responsible missions.
Hanna Lankler built her career in the luxury industry. A strong believer in the power of research-backed creativity and strategic storytelling, she solidified her passion for brand-building after founding a non-profit to help small retail businesses more effectively market themselves during the pandemic.
She later worked in retail strategy, with a focus on building greater efficiencies and delivering lifts in both revenue and reach for some of the fashion industry’s most iconic brands.
Hanna Lankler built her career in the luxury industry. A strong believer in the power of research-backed creativity and strategic storytelling, she solidified her passion for brand-building after founding a non-profit to help small retail businesses more effectively market themselves during the pandemic.
She later worked in retail strategy, with a focus on building greater efficiencies and delivering lifts in both revenue and reach for some of the fashion industry’s most iconic brands.
Sophia Das is an entrepreneur, angel investor, and brand strategist. After exiting her first health tech startup, she has worked with leading global brands and has helped scale high-growth startups across sports, technology, and the sciences—bridging vision with execution to build category-defining brands.
Passionate about supporting women in business, she actively invests in and advises female-founded startups with socially responsible missions.